Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Jenna Chused spent the first part of her career helping other entrepreneurs get their ideas off the ground, before finally taking a chance on herself. Now that she’s at the helm, she shares why she’s learning to embrace risk in order to achieve growth, and why she's never satisfied in her quest to perfect her presentations to clients.This episode was sponsored by <a href="https://www.ethanallen.com/">Ethan Allen</a> and <a href="https://www.theshadestore.com/">The Shade Store. </a>LINKS <a href="https://www.chusedandco.com/about">Jenna Chused </a> <a href="www.instagram.com/knpetersen">Kaitlin Petersen</a> <a href="https://businessofhome.com/">Business of Home</a>

Trade Tales

Jenna Chused on embracing risk in order to grow

Modeling, acting, nursing and beauty school—Michel Smith Boyd tried it all before an encounter with an interior designer sealed his fate and sent him back to school to begin the journey toward the rest of his career. While still a design undergrad, he landed his first big gig—a one-night affair designing an extravagant party for a marketing executive. Though the event launched the young designer into a world of affluent clients and fast fame, he’s now revisiting his business practices to retread the basic steps he missed before.LINKS <a href="http://www.michelsmithboyd.com">Michel Smith Boyd</a> <a href="www.instagram.com/knpetersen">Kaitlin Petersen</a> <a href="www.businessofhome.com">Business of Home</a>

Michel Smith Boyd on why a flat fee lets him focus on creativity [Rebroadcast]

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.LINKS <a href="https://puresaltinteriors.com">Pure Salt </a> <a href="www.instagram.com/knpetersen">Kaitlin Petersen</a> <a href="https://businessofhome.com">Business of Home</a>

How Pure Salt’s cofounders turned a signature look into a  successful brand [Rebroadcast]

Jenna Gross entered the industry with a specific goal in mind: to offer a design approach centered on a full embrace of color. She shares how, after more than a decade of hard work, she’s entering a new phase as she readies her business to welcome an influx of clients who truly understand her brand.This episode was sponsored by <a href="https://www.klafs.com/">Klafs</a>.  LINKS <a href="https://www.colordrunk.com/about">Jenna Gross</a> <a href="www.instagram.com/knpetersen">Kaitlin Petersen</a> <a href="https://businessofhome.com/">Business of Home</a>

Business of Home, Kaitlin Petersen

Trade Tales by Business of Home, Kaitlin Petersen

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