The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.
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Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

If you’ve been on Twitter at all in the past week or so, you’ve probably seen the controversy surrounding TCU alum Marques Brownlee and his most recent tech review. Well, we’ve seen it too, and we have some thoughts.

Recently, Marques posted a review of the Humane AI Pin, and it was pretty honest. If you haven’t seen it yet, go check out his video here: https://www.youtube.com/watch?v=TitZV6k8zfA&ab_channel=MarquesBrownlee

If you’re anything like us, you’re probably thinking this isn’t anything out of the ordinary. But as it turns out, one person in particular didn’t feel the same way. We dive right into the backlash Marques faced, and how it relates to the actual purpose of reviewing something in the first place.

This isn’t the first time Marques has given out some harsh criticism to a tech company, though, and it’s actually gone pretty well for him in the past. We talk about the change his reviews have been able to make in the past, the incredible amount of honesty and integrity that go into his reviews, and the importance of potential in developing ANYTHING.

After that, we talk about one of the main points of issue that this Twitter critic took with Marques’ video – the title. We get into the lack of understanding people have for what goes into a successful YouTube title, the differences between independent content and major publications, and the major issue with some larger brands, particularly in the game review scene.

We round off the episode on a hopeful note, emphasizing the hope Marques actually has for the product. We talk about the insane value a bad review can provide a company, the problem with “shooting the messenger,” and Matt even gives us an incredibly relevant story about his beginnings as a writer.

Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 
Produced and Edited by Ben Webster
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
Theme by Mega Drive → http://megadrivemusic.com  
Opening Animation: Kidmograph 
City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
» Follow us on TWITTER: http://twitter.com/createunknown  
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
» View our website: https://thecreateunknown.com
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The Create Unknown

Should Tech Reviewers Lie?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

For the past few episodes, Matt has been delivering some WISDOM from his reality TV findings. This week, we’re passing the baton off to Kevin to give us some insight into the coveted LIEBER METHOD, and just how important it can be to your everyday life.

Kevin is obsessed with a lot of things. From hot dogs to JRPGs, the list is near endless. But there’s one obsession of his that stands above the rest – TIME. Kevin tells us about the constant scheduling calculus he does on a daily basis and the pitfalls of multitasking, and Matt shares some economic knowledge about the undeniable importance of opportunity cost.

Then, we get into Kevin’s next deceptively simple step – avoiding problems. You might think you have that one figured out, but there’s a lot more to it than you might think. We talk about the difference saving future time can make, the crucial importance of preparation, and the roads to enriching your life.

These steps aren’t without fault, though, and we highlight a few cases where this stuff can really go wrong. Matt talks about the everyday applications of marginal benefit, Kevin tells us a story about sunk costs in a repair job, and we dive deep into the paradoxically expensive nature of trying to save a buck.

For every failure, though, there is a Lieber Method success story that makes it all worth it. We talk about a friend’s recent struggles with a raise in rent and apartment hunting, the surprising solution that wound up working out in the end, and how “mortgaging” your future time can actually be beneficial.

Thanks to everyone who joined us live this week, and thanks especially to all of our patrons. You really make this show happen. We’ll see you all again next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 
Produced and Edited by Ben Webster
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
Theme by Mega Drive → http://megadrivemusic.com  
Opening Animation: Kidmograph 
City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
» Follow us on TWITTER: http://twitter.com/createunknown  
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The True Cost Of Time (The Lieber Method)

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

If you thought we were done talking about “My 600-lb. Life,” you thought WRONG. Turns out, there’s still plenty more wisdom to be found with this show, and this week we’re back again to dispense some more of it.

Matt starts us off by highlighting another critically important concept to the show – trying. It’s a lot harder to define than you might think, but Kevin hits the nail right on the head. We also get into the incredibly famous Yoda quote that’s probably been floating around in your mind already, and the sheer number of different varieties of “trying” there really are. We talk about the importance of mentors, and the dramatic increase in their availability in the internet age.

After that, Matt delivers his final big point. His “602-lb.” point, as he calls it. He tells us about the biggest fallacy of all when it comes to, not just weight loss, but trying in general – the cheat day. We talk about the real implications of cheat days, how they apply to real human relationships, and even how they relate to the famous “creator burnout” that seems to have magically disappeared.

Then, if you can believe it, we bring together two of the world leaders in “trying:” mechanics, and GAMERS. We talk about the indifference that comes with car trouble, the roadblocks of losing a level, and how navigating those obstacles is crucial to all this.

We finish out the discussion with an age old paradox for us here at The Create Unknown – is it actually better for things to be worse? We dive into the value of difficulty, the paradox of choice, and how this all fits into the new work on Popular Science. Matt even gives us another tidbit about his “gamer’s journey.”

Thanks to everyone who tuned in live this week, and thank you to all of our patrons who support the show. We’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 
Produced and Edited by Ben Webster
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
Theme by Mega Drive → http://megadrivemusic.com  
Opening Animation: Kidmograph 
City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
» Follow us on TWITTER: http://twitter.com/createunknown  
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

What Is "Trying"? Seriously.

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

Recently, Matt went on a little bit of a knowledge binge, but probably not where you’d expect it. This week we’re back to talk about the wisdom of reality television, and how shows like these can really help you learn how to be HUMAN. 

We kick off the episode with a discussion about the uniquely useful window that reality TV provides to observe actual, real human behavior. While some shows are definitely more narratively driven and sensational than others, shows like “My 600-Lb. Life” tell a different story.

After that, we dive right into the thick of it. Matt emphasizes one of the two key pillars of understanding shows like these: motivation vs. discipline. We talk about the shocking simplicity of “motivation,” the very real difficulty of sacrifice, and the part that’s really important in all this – discipline.

Then, Matt drops the second key point to really understanding the wisdom of the show: language and accountability. We get into the ironically incorrect nomenclature of the show, the truth about the uselessness of manifestation, and the balance between caring for yourself and others.

We round out the episode by bringing it all together and discussing how inseparable these ideas really are. Shows like these might seem like an excuse to gawk at the extreme scenarios of someone’s life, but there’s really more to it than that, and we talk all about the rich vein of knowledge something like 600-Lb. Life can be.

Thanks to everyone who tuned in live this week, and thanks especially to all of our supportive patrons. We’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 
Produced and Edited by Ben Webster
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
Theme by Mega Drive → http://megadrivemusic.com  
Opening Animation: Kidmograph 
City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
» Follow us on TWITTER: http://twitter.com/createunknown  
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Unknown Media & Studio71

The Create Unknown by Unknown Media & Studio71

Episodes