The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.

How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.Pippa is joined by Chloe Holland from the Foundation’s fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.Listen to this episode to hear about: <ul><li>The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business models</li><li><a href="https://www.sellpy.com/">Sellpy</a>, the H&M Group resale platform</li><li>Some of the challenges of applying circular economy principles to fashion in a linear economy </li><li>The role of policy and finance in making circular business models commercially viable at scale</li></ul>Find out more about the Ellen MacArthur Foundation’s <a href="https://www.ellenmacarthurfoundation.org/the-fashion-remodel/overview?utm_campaign=fashion-remodel-25&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Podcast/TOPIC_Fashion&utm_term=AUD_Decisionmakers/SUBAUD_Business">The Fashion ReModel</a>.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

The Circular Economy Show Podcast

How H&M Group is exploring circular business models in The Fashion ReModel

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:<ul><li>How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity  </li><li>How current efforts are focusing on beauty products to make refills as appealing as buying new ones  </li><li>How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting</li></ul>Learn more:<ul><li>Read <a href="https://www.ellenmacarthurfoundation.org/marketing/overview?utm_campaign=drumbeat-podcast&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Report/TOPIC_Marketing&utm_term=AUD_Decisionmakers/SUBAUD_Business" target="_blank">‘The marketing playbook for a circular economy’</a></li><li>Don’t miss last week’s episode, <a href="https://www.ellenmacarthurfoundation.org/podcasts/ep-185-how-can-marketers-turn-ideas-into-impactful-action?utm_campaign=drumbeat-podcast&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Report/TOPIC_Marketing&utm_term=AUD_Decisionmakers/SUBAUD_Business" target="_blank">Ep 185: How can marketers turn ideas into impactful action?</a></li><li>Check out episode <a href="https://www.ellenmacarthurfoundation.org/podcasts/ep-176-driving-demand-for-circular-economy-what-marketers-need-to-know-or?utm_campaign=drumbeat-podcast&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Report/TOPIC_Marketing&utm_term=AUD_Decisionmakers/SUBAUD_Business" target="_blank">176:  Driving demand for circular economy: What marketers need to know</a></li><li>Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbook</li></ul>If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

How do we make circular behaviours irresistible?

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:<ul><li>How marketers are leveraging storytelling to inspire interest in circular products</li><li>Why they should engage closely supply teams to ensure innovations align with market demand</li><li>The importance of internal buy-in and a willingness to experiment when scaling circular solutions</li></ul>Learn more:<ul><li>Read the <a href="https://www.ellenmacarthurfoundation.org/marketing/overview?utm_campaign=drumbeat-podcast&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Podcast/TOPIC_Marketing&utm_term=AUD_Practitioners/SUBAUD_Business" target="_blank">‘The marketing playbook for a circular economy’</a>.</li><li>Check out <a href="https://www.ellenmacarthurfoundation.org/podcasts/ep-176-driving-demand-for-circular-economy-what-marketers-need-to-know-or?utm_campaign=drumbeat-podcast&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Podcast/TOPIC_Marketing&utm_term=AUD_Practitioners/SUBAUD_Business" target="_blank">episode 176,’ Driving demand for circular economy: What marketers need to know’</a> to hear more about the playbook with Kantar and Swapfiets.</li><li>Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook.</li></ul>

How can marketers turn ideas into impactful action?

In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry.You’ll learn: <ul><li>What The Footwear Collective is doing to tackle industry roadblocks head-on</li><li>How success is measured by unprecedented collaboration, robust data collection, and active participation from rival companies</li><li>Why their new tool will help companies pinpoint their next steps in their circular economy journey</li></ul>Explore The Footwear Collective’s Circular Pathways tool https://thefootwearcollective.earthdna.org/If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Ellen MacArthur Foundation

The Circular Economy Show Podcast by Ellen MacArthur Foundation

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