This podcast reveals the insider secrets of advertising copy that makes money. 
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast421.jpg" /> So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”

Siri says, “Calling Roundtable Pizza.”

Pretty frustrating, right?

Well, that was what AI seemed like to me just one year ago.

Especially when it came to writing copy.

Completely out of the question.

But that has changed, in a VERY big way.

So for today, I’ve put together a special report on how AI is changing copywriting.

This is a report from the field. What pro copywriters and business owners are actually doing with AI.

And I’ll give you a hint. What they’re doing with AI includes writing copy, for sure.

But it also includes a WHOLE LOT MORE than just writing copy.




So to set the stage for today, a little over a year ago, we did a show on my 10 rules for mentoring copywriters and business owners. At the time, I was still a hard-core AI skeptic and I didn’t think AI had any place in copywriting or content creation.

So I didn’t include anything about AI at all in that show, or in my 10 rules for mentoring copywriters.

My reason was pretty basic: I was disgusted by the output I saw from AI at the time.

Well, a year is a LONG time in the world of AI. Especially the last year!

And since last March, I’ve completely changed my mind about AI and copywriting. 

In fact, to show you how far things have come… AI played a part in every single copywriting mentoring call I did last week. 

I’ll tell you about those calls in the show, but let’s take a whirlwind tour of some of the top developments in AI in my world since March of last year:

Claude has come on the scene, which was pretty impressive. A couple of months ago, Manus came on the scene, which was even more impressive.

In June, Nathan and I discovered what my old mentoring client Jason Parker was doing with his Copywriting Mastermind. We were both blown away and quickly paid to join. It’s been a breakthrough for both us in many different ways.

AI has become far more connected with the rest of the world over the last year. 

One example is ChatGPT’s new search and Deep Research capabilities. You can get information you never would have imagined was available before.

And that barely scratches the surface.

The bottom line is that AI is not only here to stay. It’s also got to become part of your business if you want to stay current. I’ll give you some tips on key skills you need to develop.

And we’ll wrap up with a few things that HAVEN’T changed that much about copywriting, and probably never will, no matter how good AI gets.

In the show, we talked about the AI Copywriting Mastermind. If you’re interested in finding out more, I want you to reach out to our team member Deb.

And, if what I said resonates with you about learning copywriting first and AI second, I have one spot opening up in my mentoring in the next month. You should read about it first on my website and if you think you qualify, go ahead and send in an application. It’s there on the website.


RESOURCES:

For the mastermind, email Deb: deb@getmynovus.ai

For mentoring, visit <a href="https://garfinkelcoaching.com" target="blank">https://garfinkelcoaching.com</a>
 <a href="https://copywriterspodcast.com/audio/listen.php?f=1794&m=download">Download.</a>

Copywriters Podcast

Special Report–How AI Is Changing Copywriting

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast420.jpg" /> One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.
Sam has been in the game for nine years, while most of us haven’t been there half as long.
And I don’t know of anyone who’s been in it longer than Sam has.
He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing.
Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives.
He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.”
But more important to us, he’s a seasoned and successful expert using AI for writing copy that gets results.
Here’s what we asked him:

1. What would you say is the most important thing about AI that most people in marketing and copywriting haven’t really realized yet?

2. You got started with AI and machine learning so much earlier than most people. What caught your attention… why did you jump in so early?

3. What was using AI like for writing copy in the early 2000’s, before ChatGPT came out?

4. Could you talk about what you’ve done for individual copywriters, copy teams, and large organizations regarding AI and copy?

5. What have you observed, with people who haven’t worked with you, that copywriters are doing right when they use AI? What would you say they are doing wrong?

6.What’s the best way for someone to get up to speed, or even just to get better, using AI for copywriting?

7. Where do you see all this going one, two, five years down the road?

Sam’s website: <a href="https://samueljwoods.com/" target="blank">https://samueljwoods.com/</a>

Other resources: 

<a href="https://bionicbusiness.com" target="blank">https://bionicbusiness.com</a>

<a href="https://www.copywriting.ai/" target="blank">https://www.copywriting.ai/</a> <a href="https://copywriterspodcast.com/audio/listen.php?f=1793&m=download">Download.</a>

Sam Woods,  T.H.E. AI  Copywriting  Pioneer

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast419.jpg" /> What’s the opposite of a confident salesperson who makes it easy for you to buy?

A nervous salesperson who jumps the gun and makes you want to run away!

Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.

Because besides the successful implementers, Brenna’s she’s also seen nervous copywriters and offer owners jump the gun all too often.

And ruin their chances at having a successful launch down the road by spilling too much information too early on!

Brenna believes there’s a lot of misunderstanding of what a pre-launch does, as well as what it should NOT do.

So she agreed to come back on the show and tell us today.

Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins.

Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch.

But a lot of people confuse what to do during a pre-launch and what to do during the launch itself. And that’s what she’s going to clear up for us today.

Here’s what we asked her:


1. What’s the biggest difference between a pre-launch email and a launch email?

2. What is the role of the pre-launch emails? How do you know if something belongs in a pre-launch email versus a launch email?

3. You say one of the biggest mistakes in launch emails is educating too much. Why is that a problem?

4. Can you give us an example of how a case study email can go wrong in a pre-launch—and how to fix it?

5. How does something you learn in pre-launch affect your launch?

6. Why is it important to adjust your launch copy, based on what you learn during the pre-launch?

7. Let's say someone doesn't have time to write a full pre-launch. What should they do?

Brenna’s offer: Pre-launch calendar

<a href="https://brennamcgowan.co/launchcalendar/" target="blank">https://brennamcgowan.co/launchcalendar/</a>
 <a href="https://copywriterspodcast.com/audio/listen.php?f=1790&m=download">Download.</a>

Pre-Launch Traps to Avoid with Brenna McGowan

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast418.jpg" /> Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?

Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.

But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part.

Cain’s client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples.
His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels.
And we got him to come on to tell us what he’s noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket.
But I wouldn’t think of asking Cain a thing until I first reminded you that

Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.

Here's what we asked him:

1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet?

2. How did you get started in copywriting, and how did you end up where you are now?

3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters?

4. What’s going on these days with long-form VSLs?

5. What are some modern sales formats that are working better than old-school long-form VSLs?

6. What are some simple testing strategies copywriters and marketers are using successfully?

7. Where do you see direct-response copywriting heading in 2025?

To contact Cain: cain@cainsmith.com
 <a href="https://copywriterspodcast.com/audio/listen.php?f=1789&m=download">Download.</a>

David Garfinkel

Copywriters Podcast by David Garfinkel

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